Please note that third-party cookies may have been stored on your terminal device before you did this. For technical reasons we cannot delete these cookies, but your browser will allow you to delete them yourself in its privacy settings.
What is a Cookie?
A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.
Using First-party cookies
Using Third-party cookies on this website
Categories of cookies
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.
Strictly necessary cookies
are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.
gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.
enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.
Cookies that are not subject to approval on this website
Essential cookies, also known as “strictly necessary” cookies, guarantee functions without which you cannot use this website as intended. These cookies are exclusively used by BMW and are therefore so-called “first party cookies”. They are only stored on your computer during the current browser session. For example, when you call up the vehicle configurator, strictly necessary cookies ensure that you see a version whose bandwidth-based data volume corresponds to the bandwidth of your internet connection. In addition, such cookies ensure a smooth switch from http to https, for example, guaranteeing compliance with elevated security requirements for data transfer. Last but not least, a cookie like this is also used to save your decision in relation to cookies on our website. Your approval is not absolutely necessary in order to use strictly necessary cookies. Strictly necessary cookies cannot be deactivated using a function on this page. In general it is possible to deactivate cookies in your browser at any time.
Cookies that are subject to approval on this website
Cookies that are not absolutely necessary in the strict legal sense fulfil important tasks. Without these cookies, functions that allow you to surf with comfort on our website, such as pre-completed forms, will no longer be available. The settings you make, such as language selection, cannot be saved and therefore have to be checked on every page. In addition, we no longer have the option of making you individually customised offers. These cookies are used by BMW and are known as first party cookies, but can also be used by third party providers.
Managing and deleting cookies
If you want to block or delete cookies, you can make these changes in the browser settings. To enable you to manage cookies, most browsers allow you to accept or reject all cookies or only to accept certain types of cookies. You can also decide that you want to be asked every time a website wishes to save a cookie. The procedures for managing and deleting cookies differ from browser-to-browser. To find out how to do this in a particular browser, you can use the integrated Help function in the browser or, alternatively, call http://www.aboutcookies.org. This contains a step-by-step explanation of how to manage and delete cookies in the most common browsers.